🛠️ The Best Tools to Manage an OnlyFans Agency in 2025 (CRM, AI, Automation…)

Managing an OnlyFans agency in 2025 is no longer about recruiting a few models and posting content from time to time.

It’s a real professional environment that involves coordination, production, communication, automation, analytics, and client relations.

In this context, the right tools are no longer a bonus they’re essential.

Here’s a clear and concrete selection of the most useful tools to optimize your operations, save time, and structure your agency in a sustainable way.

Why tools have become essential

The amount of daily tasks has increased significantly: content planning, communication with models, recruitment, performance tracking, mental load management…

Equipping yourself with the right tools allows you to:

 • Save time on repetitive tasks

 • Organize and structure all your workflows

 • Professionalize your communication with creators

 • Scale without operational overload

On the flip side, working without proper tools leads to disorganization, fatigue, mistakes, and slows down your growth.

Category 1: CRM to track models and prospects

A CRM (Customer Relationship Management) tool is not just for sales teams.

In an OnlyFans agency, it becomes the cornerstone of your operations: centralizing information, tracking performance, and keeping a collaboration history.

🔧 Here are two perfect CRM tools:

Notion

A very flexible tool, easy to use. You can create individual pages per model, group published content, log conversations, or plan upcoming steps.

➡️ Bonus: you can connect Notion to Zapier to automate some tasks (e.g. receive a notification when a model hits a milestone).

Airtable

It’s like Google Sheets on steroids.

Perfect if you want to centralize everything with a more visual approach.

You can link each model to a manager, her content, her performance.

➡️ It’s visual, clear, and accessible.

Category 2: Artificial Intelligence to support content creation

Content production takes time especially when you have to constantly generate ideas, write descriptions, or respond to fans.

Two particularly useful tools:

ChatGPT

Useful for writing bios, video scripts, outreach messages, or social media captions. It increases productivity while keeping a consistent and personalized tone.

💡 You can even train it with your agency’s “voice” so it matches your style.

Canva (with integrated AI)

An ideal solution for quickly creating professional visuals using templates. The “Magic Design” feature helps accelerate graphic creation while maintaining visual consistency.

Category 3: Automating outreach and follow-up

Outreach is often one of the most time-consuming parts of agency life.

Fortunately, some tools can help simplify this process without making it impersonal.

PhantomBuster

Allows you to automate tasks like sending messages or extracting profile lists from Instagram or TikTok. However, it should be used carefully to preserve authenticity in your outreach.

Substy.ai

Specifically designed for OnlyFans agencies, Substy AI centralizes the management of multiple models within one interface.

The platform includes features like content planning, performance tracking, and automated subscriber responses via chat.

It’s a great solution for agencies looking to structure their workflow, improve communication, and save time without sacrificing service quality.

Category 4: Content organization and scheduling

As your number of models increases, having a clear view of what needs to be produced, published, or approved becomes crucial.

Trello or ClickUp

Perfect for planning content for each model.

You can create one column per model or per platform (Insta, TikTok, OF).

💡 Add your community manager if you have one.

Google Drive / Dropbox

Essential for storing photos, briefs, videos, contracts, or design assets in an organized way.

Ideally, structure the space by model name, month, or platform.

Common mistakes to avoid

Before multiplying tools or trying to automate everything, here are a few points to watch out for:

 • Changing tools too frequently can lead to confusion. It’s better to take time to set up one system properly and stick to it.

 • Over-automation can hurt human relationships which are key in this business.

 • It’s crucial to onboard and train your team on the tools you use, or they won’t be effective.

🔑 The goal is to be more efficient not less human.

Mini FAQ: What you should know before getting started

What’s the most important tool to start with?

→ A reliable CRM like Notion or Airtable. It’s the foundation of your entire organization.

Can everything be automated?

→ Partially. Around 60% of the work can be optimized, but human interaction, strategic 

thinking, and creativity remain essential.

Are these tools accessible?

→ Most offer free or affordable versions. You can start small and scale up gradually.

In summary

An OnlyFans agency’s growth depends on its ability to stay organized.

Equipping yourself smartly means working better with your models, saving time, and improving your overall service.

You don’t need to set everything up at once. But integrating tools like Notion, Canva, Trello, or Substy.ai step by step already makes a real difference.